Thirty years after its publication Marshall McLuhan's "The Medium is the Massage" remains his most entertaining, provocative and piquant book. With every technological and social "advance" McLuhan's proclamation that "the media work us over completely" becomes more evident and plain. In his words, so pervasive are they in their personal, political, economic, aesthetic, psychological, moral, ethical and social consequences that they leave no part of us untouched, unaffected or unaltered'. McLuhan's remarkable observation that "societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication" is undoubtedly more relevant today than ever before. With the rise of the Internet and the explosion of the digital revolution there has never been a better time to revisit Marshall McLuhan. New printing - 2011 - with cover design by Shepard Fairey.
Originally published: New York: Random House, 1967.
Additional details: Weight: 0.47lbs Dimensions: 0.48" H x 7.04" L x 4.24" W Binding: Paperback ISBN: 1584230703 Publisher: Gingko Press Author: Marshall McLuhan, Quentin Flore (joint author) Pages: 159 Publication date: August 1, 2001